Care That Feels Like You.
Customizable, plant-based hair and body care. Rooted in nature, thoughtfully formulated, and made personal.
Not One-Size-Fits-All. Never Has Been.
At Natural Urbanity, we believe personal care should actually feel personal.
Thoughtfully Formulated
Purposeful ingredients and formulations developed with performance, texture, and your experience in mind.
Rooted in Nature
Plant butters, botanical oils, herbal infusions, and naturally-derived ingredients form the foundation of our care.
Personalized for You
Explore scent profiles and customization options to create care that reflects your preferences.
Your Mood. Your Blend. Your Experience.
Some days call for something bright and refreshing. Others call for warm, cozy, or a little mysterious.
At Natural Urbanity, we believe scent should be personal.
Explore your scent direction, discover fragrances that complement your mood, and create a Signature Blend that's uniquely yours.
Your scent. Your story. Your way.
Rooted in Nature. Elevated by Science.
Made with Intention.
We believe great care starts with thoughtful ingredients—and becomes something special through purposeful formulation.
Our approach combines rich plant butters, nourishing botanical oils, herbal infusions, and naturally-derived functional ingredients to create products that feel as good as they perform.
No petroleum. No mineral oil. No parabens. No phthalates.
Meet Cheriece
The Woman Behind the Butters, Botanicals & a Whole Lot of Intention.
Hey, y'all! I'm Cheriece, founder and formulator of Natural Urbanity.
What started with embracing my natural hair grew into a passion I never could have imagined. I've always loved science and nature, but I never expected those interests to lead me into cosmetic formulation—or an entire business!
Looking back, I truly believe God was opening a door I didn't even know was there.
Today, I bring that same curiosity, faith, and love for creating into every Natural Urbanity formulation. Thoughtful ingredients, personal care, and a little indulgence—with plenty of experimentation along the way. 😂
Natural Urbanity. Two Words. One Beautiful Balance.
Natural. Rooted in nature, botanical ingredients, and thoughtful care.
Urbanity. Refined, expressive, culturally grounded, and unapologetically individual.
Together, they reflect the balance behind everything we create.
We believe you can appreciate nature and embrace modern innovation. Honor tradition and enjoy a little luxury. Celebrate your roots while expressing exactly who you are.
Because being natural doesn't mean being ordinary. And being refined doesn't mean losing what makes you, you.